Mascola B2B Marketing Blog, B2B Advertising Agency
Category Archives: Content

Content Marketing: Big Picture vs. Tactical Thinking in 2016

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Effective B2B content marketing strategyAs you enter the new year, it is crucial that you take a step back and look at the bigger picture, asking yourself “What story is my brand trying to tell, and to whom?” According the Content Marketing Institute’s 2016 Budget and Trends Report, 76% of B2B marketers plan to increase the amount of content they produce in the coming year, yet only 30% of them say that their organizations are effective at content marketing. Why is this the case?

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5 Critical Questions for Commercial Construction Websites

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commercial construction website designIf you own a commercial construction company, you no doubt realize the importance of having a website. You know you need a place to drive prospects so they can see your work, what services you offer, and hopefully ask you for an estimate. But not all commercial construction website design is created equal – and it’s more important than ever that your website stands out against your competitors’.

Here are 5 critical questions to ask of your Commercial Construction website to ensure that it is as effective as possible:

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Hungry for Great Content? Tasty Tips for Building a B2B Blog Template.

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If you’re hosting this year’s Thanksgiving meal, I bet you’re starting to plan the perfect menu lineup. Will you stick to mom’s mashed potato recipe? Or try a new concoction? Will you risk the kids (and let’s face it – some adults) growing impatient, and serve the meal in three or four courses? Or are you planning to lay everything out at once? And if you’re heading elsewhere this year, what will you bring to the table that will add something new?

These are the very same questions you should be asking yourself as you begin every blog post for your company, minus the food (though I think we all tend to think more clearly on a full stomach, no?). Think of the menu as the outline of your post, and each item as its own piece of the whole. With that in mind, here are recommendations for building a B2B blog template, served fresh and ready to consume.

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