B2B Brands: What You’re Missing By Not Being on Instagram
by MGB2B
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends, B2B brands are very likely to distribute content on social media sites like LinkedIn and Twitter (and with good reason – the audiences are usually there, ready to devour). Instagram, on the other hand, is only used by 29% of B2B Marketers, a distant 7th place in terms of B2B social media usage.
What you and other B2B brands may not realize, is that your target audiences are just as hungry for visual content as they are for words, particularly if you’re offering up some great Aerospace or Engineering fodder.
Continue ReadingContent Marketing for Construction Companies Is on the Rise
by MGB2B
Consider this a PSA for commercial construction companies: If you’re not increasing your marketing efforts in 2016, you may just get left in the dust, as over 84% of construction companies said they will be doing so this year. What’s more, according to the Construction Marketing Association, over 78% of them will be increasing their content marketing as a part of those efforts.
You may not be among those 78%. But there’s a strong likelihood that your competitors are.
Content is one of the most effective ways to drive people to your website, pull them into your sales funnel, and establish (or sustain) a voice that’s different from your competitors. If you haven’t started creating your own content yet, or have just begun to dip your toe in the water, it’s perfectly understandable. It’s intimidating at first. You don’t know what mix you should have. Well we can at least tell you where to start:
Continue ReadingHow Good Is Your Green Story?
by MGB2B
Going green is an old concept, but certainly not a dead one – especially if you’re running a commercial construction company. In fact, it’s more important for construction companies to have a strong “green story” now than ever before. According to Construction Dive, an increase in green building in both the commercial and residential sectors is fifth on the list of the top 10 construction trends in 2016. Since this is a trend that is valued not simply because it is trendy, but because it saves people money over time and helps the environment, it merits a significant amount of attention in your marketing materials, especially your website.