The Dangers of AI-Generated SEO Content for Manufacturers
by Vin DiGioia
“AI” seems to have replaced “bitcoin” and “Kardashians” at the top of every news cycle these days. Most recently, it has been AI-powered tools like ChatGPT that have captured the imaginations of B2B marketing professionals across the globe. Their ability to quickly generate text – specifically AI-Generated SEO Content for Manufacturers – faster and seemingly more efficiently than humans has many manufacturing brands reconsidering their entire approach to content. A word to the wise: relying solely on AI to write SEO content can be dangerous proposition. Here’s five reasons why: (more…)
Continue ReadingB2B Search Engine Optimization: Where to Start
by Emily Baker
You’ve decided it’s finally time to put some marketing dollars towards B2B search engine optimization. Great! But where do you start?
SEO, or Search Engine Optimization, can seem daunting at first. That’s why almost 60% of B2B brands work with external marketing sources, such as a digital marketing agency, to help them out. But if you’re thinking of doing SEO in house, or just want to learn more, this is where you should start with B2B SEO:
Continue Reading7 Ways to Capture Your B2B Audience Before They Click Away
by MGB2B
In a world where attention spans are getting shorter, first impressions count more. We know that what you want to tell your B2B audience is important, but do they? Your content—be it on your website, digital ads, or social media—has mere seconds to register before those eyeballs move on. So what’s the best way to make a good impression? We’re laying out the 7 places to focus to get the job done fast. (more…)