How Social Media Can Increase Your Chances at Winning the Bid
by MGB2B
A young go-getter applies to join your commercial construction company’s management team. What is the first thing you do after scanning his resume? You’re probably going to look him up online, maybe check out his social media profiles. After all, what he posts publicly can be a good indication of his interests and how he’ll conduct himself on the job.
When you submit a bid, your potential customers are probably doing some research of their own. They’ll visit your social media pages, browse your website, and they might even go a step further and research you, the company’s leadership.
Continue ReadingVirtual Reality Was Made For B2B
The infatuation with Virtual Reality has been around since the 50’s. From science fiction novels to the eventual creation of some neat movies and really awful video games (Tiger’s R-Zone headset, anyone?), VR has been attempted time and time again while never quite gaining any traction. If you have been following the tech industry at all this year, you’ve probably felt some déjà vu watching the recent comeback of the virtual reality craze. Primarily used in consumer applications thus far, you may have also had the chance to watch some 360-degree videos, or even play with some of the apps that exist for products like Google Cardboard. While the idea itself isn’t anything new, companies like Facebook, Samsung, and Google are taking the technology behind VR to new depths.
How Dynamic Retargeting Helps Increase Your Conversion Rate
Despite retargeting becoming an established part of digital marketing, many businesses are still uncertain about how it can help them grow and how it should be used properly. Retargeting is a cookie-based technology that uses Javascript code to anonymously ‘follow’ your audience as they browse the Web. When a new visitor comes to your site, the code leaves a browser cookie that will later inform your retargeting provider when to serve your ads. For most websites, only 2% of web traffic converts on the first visit. This is a tool designed to help companies reach the 98% of users who don’t convert right away.
Retargeting is so effective because it focuses your advertising on people who are already familiar with your brand and have recently demonstrated interest. That means they’re already one step further down the sales funnel. This just helps keep them in it.
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