B2B Monday Myth: Your Customers Care About You
by MGB2B
The Myth: Your Customers Care About You
The Truth: Your Customers Care About Themselves, Not You. Sorry.
However, that doesn’t mean that what you have to say doesn’t matter – you just need to make sure it matters to your customers, too.
Continue ReadingB2B Monday Myth: Quantity Over Quality on Social Media
by MGB2B
The Myth: Quantity is Better Than Quality on Social Media
The Truth: Engagement is the Key Ingredient
Your B2B company’s social media program plays many important roles, from building awareness for your company to generating leads and connecting with your customers. However, there is a common misconception that the sole measure of a successful B2B social media program is its total number of followers. While having a large following is great and constant growth should always be an important goal, there’s much more to your B2B social media program than numbers. Rather, the most successful B2B companies on social media focus on engaging with others in their industries, humanizing themselves, and connecting with and serving their customers and prospects. And by doing so, growth naturally follows.
Here are a few quick tips to help you focus on quality (and quantity):
Continue ReadingSimple Advice to Jump-start your B2B Marketing Plan in Q3
by Vin DiGioia
Spring has sprung and summer is right around the corner. That also means that Q2 is going to be closing up fast – how is your 2016 sales and marketing plan looking so far?
On track?
Lagging behind?
D.O.A.? <GASP!>
Take a look at the articles below and start breathing new life into your B2B marketing efforts for Q3 and beyond:
- What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
- Content Marketing: Big Picture vs. Tactical Thinking in 2016
- Free Tools for Curating B2B Social Media Content
- 4 Ways to Improve B2B Twitter Ads (While They’re Running)
- Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
- Creating an Effective B2B Direct Mail Campaign
Learn more about how M//G B2B’s marketing and lead generation experience with manufacturers can help your business thrive. Drop us a line today!
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