7 Ways to Capture Your B2B Audience Before They Click Away
by MGB2B
In a world where attention spans are getting shorter, first impressions count more. We know that what you want to tell your B2B audience is important, but do they? Your content—be it on your website, digital ads, or social media—has mere seconds to register before those eyeballs move on. So what’s the best way to make a good impression? We’re laying out the 7 places to focus to get the job done fast. (more…)
Update Your Logo, Keep Your Legacy
by MGB2B
We’ve worked with enough brands to know that suggesting a B2B logo redesign to your stakeholders can bring an onslaught of reactions. “What will happen to our brand equity?” “This has been our logo for 30 years!” “Who will recognize us?” and even “My uncle designed this logo.”
The thought of shaking up your image may seem risky, but let’s be honest. You can absolutely revitalize your logo without losing your legacy. Big companies do this all the time, and when done well, audiences don’t even notice. What they do perceive is a brand that seems current, despite how many years they’ve been around.
Let’s take a look at some of the big guys: (more…)
Continue ReadingThe Millennial B2B Purchasing Machine
by MGB2B
The trope of Millennials being lazy, entitled, avocado-toast obsessed side hustlers is over. The eldest of the group are now 38, purchasing homes, having children, and being generally responsible humans. It’s no surprise they are poised to become the largest audience for B2B markets. And when it comes to marketing, their default is digital. Cold calls and print are being replaced with video, retargeting, SEO, and social media when it comes to B2B purchasing decisions. Whether you haven’t started the transition, or are just in the beginning stages, it’s worth a look at the following stats as you ramp up your program. (more…)
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