The Best Tool for HVAC Out of Home Advertising Is…
by MGB2B
Your trucks! I know you probably already have your company’s name, logo, and phone number on your trucks, but you can and should do more than smack 18″ x 24″ magnets on the doors. Your trucks act like moving billboards throughout the region, advertising and promoting your business. Just like creating a low-budget TV commercial, using inferior graphics on your trucks and vans portrays your business as sub-par. Investing in high-quality, large scale vehicle wraps will pay off over and over and will help you make use of this free advertising space to garner new business. Take a look below at a few companies that are getting vehicle wraps right, and in my eyes, why it’s working.
Continue ReadingBrand Identity for B2B Companies: What You Need to Know
Not too long ago, a small industrial company didn’t give a damn about its image, location, or physical plant. Most customers of these industrial operations would have been surprised to see just where the products they bought came from. Companies in industrial parks and manufacturing plants around the world were laboring in some nondescript structure without regard to what kind of image they were projecting. The logo that they used in 1962 was still good, and who cared about that stuff anyway?
Examples of strong, simple B2B logos
The Internet changed everything for B2B brands.
Continue ReadingA Six-Point Checklist for Rebranding Your Company Online
by MGB2B
So you’ve decided to rebrand your company – to change the name, logo, look, and feel. Maybe your old name is dated. Or you’ve just become CEO and you’ve been itching to change the brand for years. Maybe the competitive field has widened or changed, and you need to differentiate your brand more than you did when the company first launched.
Whatever the reason, once you’ve narrowed your list of new company names down to your final 3, here’s a six-point checklist of what you need to find out before rebranding your company online.
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