Deadline Approaches: Upgrade to Mobile-Friendly Website Design
by MGB2B
There are 3 weeks and counting before Google casts non-mobile-friendly websites into the depths of search hell. While Google has not confirmed the exact ramifications of its latest algorithm update, they have stated that the change “will have a significant impact in our search results.” With a deadline of April 21 looming overhead, now is the time for your brand to upgrade to mobile-friendly website design. Seriously, do it.
This Search Engine Watch article goes into deeper detail, but here are the main things you need to know:
Continue ReadingA Six-Point Checklist for Rebranding Your Company Online
by MGB2B
So you’ve decided to rebrand your company – to change the name, logo, look, and feel. Maybe your old name is dated. Or you’ve just become CEO and you’ve been itching to change the brand for years. Maybe the competitive field has widened or changed, and you need to differentiate your brand more than you did when the company first launched.
Whatever the reason, once you’ve narrowed your list of new company names down to your final 3, here’s a six-point checklist of what you need to find out before rebranding your company online.
Continue ReadingLive or Die: The Importance of Multi-channel Marketing for Credit Unions
NEWS FLASH: The days of marketing plans consisting of a print ad and a prayer for success are over. Today, in order to ensure long-term growth, the most effective strategy for credit unions requires a multi-channel marketing approach that reaches customers via multiple touch points – and on multiple devices.
With the changing media consumption habits of today’s consumers, you cannot afford to put all of your eggs in one basket. Multi-channel marketing reaches consumers at every stage of the sales cycle and allows you to respond and make adjustments over time – whether those changes involve your message, the medium/technology that delivers it, or the desired response(s) (read: Key Performance Indicators).
Here are 5 things you need to know as you create your multi-channel marketing program:
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