How to Evaluate B2B Lead Generation Media Opportunities
by MGB2B
When it comes to getting fresh leads in the pipeline, B2B media outlets can be a great resource. Whether it’s webinars, white papers, email blasts, or something completely different, the media publishers are staffed to provide relevant content to their readers. These types of executions can help increase brand awareness, establish thought leadership, and generate qualified sales leads. However, they are often much more expensive than running a print or banner ad, so making the wrong choice can really cost you. Here are some tips on how to effectively evaluate B2B lead generation media opportunities.
Continue ReadingHow Dynamic Retargeting Helps Increase Your Conversion Rate
Despite retargeting becoming an established part of digital marketing, many businesses are still uncertain about how it can help them grow and how it should be used properly. Retargeting is a cookie-based technology that uses Javascript code to anonymously ‘follow’ your audience as they browse the Web. When a new visitor comes to your site, the code leaves a browser cookie that will later inform your retargeting provider when to serve your ads. For most websites, only 2% of web traffic converts on the first visit. This is a tool designed to help companies reach the 98% of users who don’t convert right away.
Retargeting is so effective because it focuses your advertising on people who are already familiar with your brand and have recently demonstrated interest. That means they’re already one step further down the sales funnel. This just helps keep them in it.
Continue ReadingDo Your Blog Posts Pass “The Blog Test”?
by MGB2B
If you’ve been doing your homework, you know that B2B blogs are a must. A few weeks ago, my colleague Kevin Rodriguez went over why you need to have a blog. I’m going to tell you how to write posts. Or at least how to evaluate them.
So you’ve finished writing your post. You’ve spent time molding it into what you believe is a gem of an article, and you’re ready to hit Publish. Don’t. First, take what I like to call The Blog Test, by asking yourself these five questions:
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