How B2B Brands Can Engage on Pinterest and Instagram
by MGB2B
A recent report indicates that 95% of B2B buyers prefer shorter, more visual content that is highly informative yet quick and easy to digest. While long-form content like white papers is still critical in B2B marketing, social media platforms such as Pinterest and Instagram allow B2B brands to share content visually (yes, even white papers) to attract potential customers.
First, a little recap on Pinterest and Instagram (feel free to skip down to Engage hard-to-reach audiences if you’re already a pinning and ‘gramming pro). Pinterest is the online pinboard site where users can share images, photos, and videos arranged by theme. From highlighting different markets to offering a variety of sales or educational tools, Pinterest allows B2B brands to organize their content creatively. For example, General Electric’s Pinterest page educates users via inspirational and innovative pins and boards.
Continue ReadingWhy “Unsubscribe” Isn’t the End of the Line
by MGB2B
Email marketing is consistently ranked as one of the most effective tools for B2B brands. In fact, 83% of B2B marketers are sending e-newsletters to their networks this year. Guess what? That’s a lot of email, and along the way, you’re going to lose some subscribers. According to a recent MailChimp survey of small- to medium-sized businesses, companies in the Manufacturing and Architecture and Construction markets suffer some of the highest unsubscription rates. While people hit the dreaded “unsubscribe” button for many different reasons (here are the top 7), it doesn’t necessarily mean that the battle has been lost. Every touch point with your existing and prospective customers is critical, even your last.
Here are 3 ways to make an impact with your B2B email unsubscribe messages:
Continue ReadingSEO Keyword Recommendations for Manufacturers
by MGB2B
You’ve likely seen a lot of articles claiming that SEO is dead, particularly in regard to keywords. But search is still very much alive, and SEO keywords are still an essential part of it. After all, your prospects are still typing in words to look for what you have to offer.
So why do people keep saying keywords are dead?
Because Google continues to make drastic changes to the way it ranks sites. They’ve made it so that your competitor who stuffs a keyword into the website copy a billion times cannot outrank you if the quality of your web content is better. That’s a good thing, especially if your website plays by the rules and is mobile-friendly.
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