Mobile vs. Desktop: Which Screens Reach B2B Customers?
by MGB2B
When considering your B2B digital marketing strategy for 2016, it’s important to think about which screens reach your customers and when. The hot topic this year was Mobile vs. Desktop, the debate centering around the incredible growth of mobile, and rightly so with usage finally surpassing desktop and the unfurling of Google’s Mobilegeddon. But it is important to understand the usage habits of your specific B2B audience in order to make the right choices in your marketing program.
Continue ReadingWhite Paper: Tales of B2B Marketing Terror
by MGB2B
Halloween is upon us, and all matter of things that go bump in the night are emerging from their ghastly tombs. But the most frightening creatures of all cannot be found haunting your neighborhood or creeping under your bed. They lurk in these five tales of B2B marketing woe, sure to frighten even the bravest of marketers. But never fear, dear reader, for inside this white paper you will also find B2B marketing strategies that can save you from our subjects’ terrible fates…if you dare to open it.
Leave the lights on and Download the Tales of B2B Marketing Terror, just in time for Halloween.
Continue ReadingLeave Big Brands in the Dust: Effective Social Media Strategies for HVAC Manufacturers
by MGB2B
Across most B2B industries in the U.S., the big nationwide players dominate when it comes to brand awareness. HVAC manufacturers are no exception, with brands like Trane and Lennox generating instant recognition while small to medium size companies rarely ring a bell outside their states or regions. All of this emphasis on big brands can seem discouraging, but smaller manufacturers hold a big advantage over the big players: social media.
You may have just rolled your eyes or even laughed out loud. How can small manufacturers stack up to the big guys on social media? After all, the two aforementioned brands have a combined following of over 217,000 on Facebook alone. True, and the majority of small companies will not reach those numbers. But their more modest followings likely contain a whole lot more valuable connections and leads, and a smart social media strategy can help draw them out.
Here are three effective social media strategies for HVAC manufacturers that will leave the big brands in the dust:
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