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Category Archives: B2B

4 Ways to Share Commercial Construction Case Studies on Social Media

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commercial construction case studies on social media

Heading into 2016, social media is more important than ever to your marketing strategy. In addition to being a valuable lead generation tool, social media is a great way to showcase your work and gain referrals. Make it easy for past customers to refer your company to their contacts by sharing your commercial construction case studies on social media. Not only does this offer a way to repurpose your existing content, but it’s also mutually beneficial to you and the client featured, highlighting your work and generating brand awareness for your customer.

Before sharing your case studies on social media, decide which channels and formats are the best fit (something you should consider with all of your content). For example, a long PDF would not be well-suited to a Facebook post, and a photo album without captions wouldn’t work on LinkedIn. With that in mind, here are four creative ways to share your commercial construction case studies on social media.

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Hungry for Great Content? Tasty Tips for Building a B2B Blog Template.

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If you’re hosting this year’s Thanksgiving meal, I bet you’re starting to plan the perfect menu lineup. Will you stick to mom’s mashed potato recipe? Or try a new concoction? Will you risk the kids (and let’s face it – some adults) growing impatient, and serve the meal in three or four courses? Or are you planning to lay everything out at once? And if you’re heading elsewhere this year, what will you bring to the table that will add something new?

These are the very same questions you should be asking yourself as you begin every blog post for your company, minus the food (though I think we all tend to think more clearly on a full stomach, no?). Think of the menu as the outline of your post, and each item as its own piece of the whole. With that in mind, here are recommendations for building a B2B blog template, served fresh and ready to consume.

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How to Reverse the Curse of Vanishing Leads

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magic get more b2b leadsDon’t Be Unlucky This Friday the 13th – Learn How to Get More B2B Leads

Friday the 13th is but a few days away, but that doesn’t mean you have to be one of the unlucky souls who cowers in fear over your company’s B2B marketing challenges. Some marketing magic (white hat, only) might be all you need to reverse the curse, and get more B2B leads flowing through your doors.

The first in a series of bone-chilling B2B Marketing Tales, here’s the story of Dan, whose leads were mysteriously disappearing. Be sure to scroll to the end for advice on keeping the leads coming in instead of watching them evaporate into thin air.

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