Thinking of Joining a New Social Media Channel in 2016? Ask Yourself These Questions First.
by MGB2B
LinkedIn. Twitter. Facebook. Instagram. Snapchat. Some social media channels are thriving, some are exploding exponentially, and others are dying slow and painful deaths (ahem, Google+). If you already have a few of these under your belt, you might be thinking about joining a new social media channel. But before you jump in with both feet, make sure you’re ready to handle another channel by asking yourself these four important questions:
The Tale of the Christmas Windows
As we head into 2016, with the promise of yet more technology to keep us connected, the two hot topics in the commercial construction industry are as old as time: customer engagement and differentiation. With the continual advent of new apps enabling property owners to virtually manage their construction projects from the comfort of their desk chairs or out on the road, commercial construction companies are losing critical touch points and opportunities for engagement that could win them future business. The best marketing advice for commercial construction companies comes from what I like to call The Tale of the Christmas Windows.
Continue ReadingB2B Publishers: What’s Profitable for Them is Profitable for You
by MGB2B
While it may not always seem like it when you are in the midst of your media negotiations, B2B publishers and B2B marketers have a very symbiotic relationship – what’s profitable for them is often profitable for you. That’s because like you, legitimate publishers stay on top of industry trends and work to keep their customers satisfied. Finding the right B2B publication for your brand means searching for publishers who think like you do. Here is where smart B2B publishing partners can provide value:
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