Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
by Vin DiGioia
In the latest in a string of continual enhancements and improvements to its search offering, Google has announced that it is doing away with its paid text ads that appear to the right of search results. The search giant will now only offer ad placements directly above and directly below the organic search results:
Continue ReadingAn Ode to B2B Brand Messages
by MGB2B
Oh B2B brands and your fancy words
Like innovative, advanced, and precision.
Do you specialize in multiple things
Or can you actually make a decision?
Are your solutions custom, quality,
Performance, or integrated?
I’m afraid that (regardless), if this is the case
Your tagline is surely ill-fated.
Continue ReadingHow Social Media Can Increase Your Chances at Winning the Bid
by MGB2B
A young go-getter applies to join your commercial construction company’s management team. What is the first thing you do after scanning his resume? You’re probably going to look him up online, maybe check out his social media profiles. After all, what he posts publicly can be a good indication of his interests and how he’ll conduct himself on the job.
When you submit a bid, your potential customers are probably doing some research of their own. They’ll visit your social media pages, browse your website, and they might even go a step further and research you, the company’s leadership.
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