4 Ways to Improve B2B Twitter Ads (While They’re Running)
by MGB2B
This is the first part in an ongoing series about improving B2B social media advertising campaigns on the go. Follow us on Twitter and LinkedIn to read the latest installments, and more from Mascola B2B Marketing.
How to Improve B2B Twitter Ads Without Pausing Your Campaign
We have talked about several ways to use social media advertising to learn more about your target audiences and how to use that information to better reach those audiences online. That is all well and good when you are initially building your social media ads, but what about once the ads are launched? Good news: social media ads are not “set-it-and-forget-it” tools. They can be updated during campaigns, and we are going to start with how to improve B2B Twitter ads while they’re running.
Continue ReadingCreating Effective Videos for Commercial Construction Companies
by MGB2B
As I explained in an earlier post about how to successfully create a video project, the cost of creating quality commercial construction marketing videos has been getting lower and lower. With the release of products like the GoPro, personal drones, and high-def filming capabilities on Digital SLR cameras, your commercial construction videos can be created more efficiently by your marketing partner and their internal / external resources.
I’ll also restate that when I say video, the end result does not have to be a 30- or 60-second commercial that has a costly media buy associated with it. Videos can live in lots of different places. If you are the marketing manager for a commercial construction company, the best place for a video to live is on your website so you can drive potential customers to it and help them discover more about your company as a whole.
Continue ReadingHow to Outline an HVAC Social Media Content Calendar
by MGB2B
As an HVAC manufacturer, the success of your business depends on calendars. They determine your employees’ schedules, the demand for your seasonal products, and the needs of your customers – and their customers. Calendars keep your company running smoothly, and they can do the same for your social media program. Creating a detailed content calendar, complete with months’ worth of updates all scheduled for the optimal times to post on each channel, is a big undertaking. But it all starts with an outline that you can easily create in less than one hour. Here are 3 steps to outlining an HVAC social media content calendar: