[INFOGRAPHIC] The Impact of Manufacturing in the Northeast United States
by Vin DiGioia
While emerging markets worldwide have led to a manufacturing boon in some regions, on the whole, global manufacturing has seen relatively limited baseline growth. This is causing many to approach manufacturing in a new way, eschewing traditional viewpoints and developing new approaches to the practice.
Stateside, it’s no secret that American Manufacturing does a lot for the overall economy in the United States. From economic growth to job creation, the effects of manufacturing are felt in multiple sectors, across this great country of ours. This is especially true for manufacturing in the Northeast United States, where it contributes significantly to the GSP (“Gross State Product“) and overall workforce of many of the states in the region.
The infographic below illustrates “The Impact of Manufacturing in the Northeast United States”:
Continue ReadingThink Long-Form B2B Content is Boring Your Audience? Think Again.
by MGB2B
Smartphones have beat out both tablets and desktop as the #1 way people access and engage with content on the web. So that means people are looking for shorter, bite-sized content only, right? Not necessarily. A recent study from Pew Research Center on journalism and media revealed that people are taking the extra time to read longer stories on their smartphones, making long-form B2B content a great way to reach your target audience.
While shorter articles averaging about 500 words do generate more traffic from smartphone users overall, the report indicated that readers are engaging for twice as long with articles of 1,000 words or more, at a ratio of over two minutes to 57 seconds.
Continue ReadingSimple Advice to Jump-start your B2B Marketing Plan in Q3
by Vin DiGioia
Spring has sprung and summer is right around the corner. That also means that Q2 is going to be closing up fast – how is your 2016 sales and marketing plan looking so far?
On track?
Lagging behind?
D.O.A.? <GASP!>
Take a look at the articles below and start breathing new life into your B2B marketing efforts for Q3 and beyond:
- What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
- Content Marketing: Big Picture vs. Tactical Thinking in 2016
- Free Tools for Curating B2B Social Media Content
- 4 Ways to Improve B2B Twitter Ads (While They’re Running)
- Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
- Creating an Effective B2B Direct Mail Campaign
Learn more about how M//G B2B’s marketing and lead generation experience with manufacturers can help your business thrive. Drop us a line today!
Continue Reading