B2B E-Commerce Sales set to Explode

by Vin DiGioia

U.S. B2B e-commerce sales expected to grow

According to a recent study from Forrester, B2B e-commerce sales in the U.S. are expected to hit $1.13 trillion in 2020 – is your B2B website ready?

The study, entitled “US B2B eCommerce Forecast: 2015 to 2020“, cites the following factors as major contributors to the projected growth in B2B e-commerce sales in the United States:

  1. Shift in B2B Buying Habits – Many B2B buyers are now both researching and purchasing online. In fact, Forrester is projecting that by 2017,  a majority of those same B2B buyers (56%) will complete at least half of their work-related purchases online.
  2. Cost Savings – The cost of servicing an online customer vs. a traditional, offline consumer can be significantly less in some cases.
  3. Omnichannel Consumer Development – Multichannel B2B customers tend to spend more and are also more likely to become repeat customers.

Whether you are currently doing business online or are planning to start, B2B e-commerce sales will be a fertile growth area for companies in the coming years. While the initial cost outlay can seem daunting, if planned and executed properly, an e-commerce website can prove to be a profitable growth area for B2B companies for many years to come. (Oh, and whatever you do, make sure it’s mobile-friendly.)

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