Web Design for Manufacturers: How to make your website not suck.
by Vin DiGioia
Chances are if you are reading this blog post, you are a decision-maker at a manufacturing company – or at least someone who has been tasked with figuring out what to do with your seven-year old beast of a manufacturing company website.
Chances are also pretty good that your website sucks.
I don’t mean “sucks” like the cyclonic technology of a Dyson vacuum. I don’t even mean sucks as in it is not visually appealing (even though it might be.) I mean it sucks like a Twilight vampire; it consistently drains your company of two of its most precious assets: time and money.
Continue ReadingB2B E-Commerce Sales set to Explode
by Vin DiGioia
According to a recent study from Forrester, B2B e-commerce sales in the U.S. are expected to hit $1.13 trillion in 2020 – is your B2B website ready?
The study, entitled “US B2B eCommerce Forecast: 2015 to 2020“, cites the following factors as major contributors to the projected growth in B2B e-commerce sales in the United States:
- Shift in B2B Buying Habits – Many B2B buyers are now both researching and purchasing online. In fact, Forrester is projecting that by 2017, a majority of those same B2B buyers (56%) will complete at least half of their work-related purchases online.
- Cost Savings – The cost of servicing an online customer vs. a traditional, offline consumer can be significantly less in some cases.
- Omnichannel Consumer Development – Multichannel B2B customers tend to spend more and are also more likely to become repeat customers.
Whether you are currently doing business online or are planning to start, B2B e-commerce sales will be a fertile growth area for companies in the coming years. While the initial cost outlay can seem daunting, if planned and executed properly, an e-commerce website can prove to be a profitable growth area for B2B companies for many years to come. (Oh, and whatever you do, make sure it’s mobile-friendly.)
Continue ReadingNever Mix Your Politics with Your B2B Publicity Stunt
by Vin DiGioia
Want to generate some positive PR for your biotech brand and endear yourself to the local workforce? Here’s one way not to execute a B2B publicity stunt:
Recently, here in Connecticut, a local biotech manufacturer actually decided to halt its proposed expansion plans in the state simply because – whether intentionally or not – Connecticut’s governor didn’t use their product.
As the story goes, Governor Dannel Malloy received a flu shot made by an overseas company instead of an alternate flu vaccine developed by Meriden, CT-based Protein Sciences Corp. In response to this, Protein Sciences Corp’s president Don Adams went on the record, claiming “the governor’s actions have left Protein Sciences no choice but to go to New York.” Sounds like a joke, right? It’s not. He’s serious.
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