4 Digital Marketing Ideas for Manufacturers in Q4
by Vin DiGioia
Wow – how is it August already? It feels like this year is flying by! As 2015 begins to wind down, we have seen some really positive news for U.S. manufacturers in recent weeks:
- The Institute for Supply Management has indicated that U.S. manufacturing growth has begun to accelerate.
- China’s manufacturing sector, on the other hand, showed zero growth in July 2015.
- Reshoring is happening – right here in New England, as a matter of fact.
Now that’s all great news – on a macro level. What does that mean for manufacturers as a whole, though? It’s means there is opportunity, but you must take action in order to capitalize on it.
Continue ReadingMarketing for Manufacturers is NOT a DIY Project
by Vin DiGioia
America is a country built by a series of thinkers, dreamers and, most importantly, doers. People who went out and created some of greatest innovations the world has seen – especially in the manufacturing sector. Unfortunately, over time, we have seen a lot of that innovation dissipate and the momentum that carried our great nation through nearly two centuries of growth, began to slow.
However, recent manufacturing statistics from the Institute for Supply Management have indicated that the American spirit is alive and well – and growing! While the numbers there show manufacturing has slowly begun to show signs of improvement, achieving real, sustained growth isn’t going to happen by itself. It’s going to take an effort on the part of manufacturers to help drive new business through marketing.
Continue ReadingDirect Messages: New Twists on Twitter for Manufacturers
by Vin DiGioia
Social media juggernaut Twitter has been making a lot of moves in recent weeks. In addition to a quick CEO swap, the service announced two new updates to its direct message (DM) feature that could be very important, overall, as it pertains to Twitter for manufacturers:
- APRIL 2015: Users can now opt to receive direct messages from anyone. (Previously, you would have to be following a user in order to receive direct messages on Twitter.)
- JULY 2015 (expected): Character restriction for direct messages will be increased from 140 to 10,000
While direct messages on Twitter have sometimes been overlooked (and sometimes written off as spam havens), these new changes could signal a change for B2B marketers. These new enhancements could make the direct message feature more enticing as a potential means for communicating with both existing customers and prospects.
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