Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
by Vin DiGioia
In the latest in a string of continual enhancements and improvements to its search offering, Google has announced that it is doing away with its paid text ads that appear to the right of search results. The search giant will now only offer ad placements directly above and directly below the organic search results:
Continue ReadingWhen Engaging in Lead Generation for Lighting Manufacturers, “Sales” and “Marketing” are NOT Mutually Exclusive
by Vin DiGioia
Glengarry Glen Ross, 1992
As a B2B strategic marketing firm, we are often sought out by lighting manufacturers looking to help boost flailing – and sometimes non-existent – lead generation efforts. Services we offer to these companies can range from a simple website redesign all the way up to full rebranding/positioning. Regardless of the extent of the engagement, most often our efforts in lead generation for lighting manufacturers require us to work with the internal sales and marketing teams to help execute the campaign and ensure optimal results.
However, in dealing with both of these groups at various clients in the lighting industry, they can have different – often disparaging – views of each other’s roles in the overall process:
Continue ReadingM//G B2B Wins Silver Award for Real Estate Web Design
by Vin DiGioia
We’re happy to announce that Mascola B2B Marketing (M//G B2B) has won a Silver Award in the 2015 W3 Awards for real estate web design for the new Northeast Gateway Industrial Park website!!!
The W3 Awards “honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.” Awarded annually, The W3 is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.
M//G B2B Marketing launched the Northeast Gateway Park website (www.northeastgatewaypark.com) in January 2015. The website is focused on showcasing a single parcel owned by Rabina Properties, a privately held owner, developer, and manager of more than 12 million square feet of retail, residential, office, and technology real estate. The property itself, the largest shovel-ready industrial-commercial site available in the Northeast United States, is a 165-acre site in North Haven, CT. Located just two turns off Interstate 91 – 2 hours from New York and 2 hours from Boston, and less than 15 minutes from the I-95 Exchange – it is considered one of the most unique real estate opportunities in the densely populated Northeast corridor of the United States.
>> READ THE OFFICIAL PRESS RELEASE HERE <<
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