Mascola B2B Marketing Blog, B2B Advertising Agency
All posts by Vin DiGioia

Two Easy Customer Re-Engagement Strategies for Small and Medium Manufacturers

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Customer Re-Engagement Strategies for Small and Medium Manufacturers

We’re almost in Q3 here so chances are your 2022 marketing plan is fully underway – that’s great! As the global economy continues to open up after covid, marketing for manufacturers needs to be a priority for any firm looking to remain competitive.

With the bulk of your plan in place, though, and budgets firmly committed, you’re probably looking for other cost-effective ways to help move the needle a few percentage points in the back half of the year. It may sound simplistic, but when was the last time you re-engaged with your past customers? (HINT: It’s probably not a recent as it could/should be.) (more…)

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[INFOGRAPHIC] The Impact of Manufacturing in the Northeast United States

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While emerging markets worldwide have led to a manufacturing boon in some regions, on the whole, global manufacturing has seen relatively limited baseline growth. This is causing many to approach manufacturing in a new way, eschewing traditional viewpoints and developing new approaches to the practice.

Stateside, it’s no secret that American Manufacturing does a lot for the overall economy in the United States.  From economic growth to job creation, the effects of manufacturing are felt in multiple sectors, across this great country of ours. This is especially true for manufacturing in the Northeast United States, where it contributes significantly to the GSP (“Gross State Product“) and overall workforce of many of the states in the region.

The infographic below illustrates “The Impact of Manufacturing in the Northeast United States”:

View the Infographic

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Simple Advice to Jump-start your B2B Marketing Plan in Q3

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B2B Marketing Ideas for Q3

 

Spring has sprung and summer is right around the corner. That also means that Q2 is going to be closing up fast – how is your 2016 sales and marketing plan looking so far?

On track?

Lagging behind?

D.O.A.? <GASP!>

Take a look at the articles below and start breathing new life into your B2B marketing efforts for Q3 and beyond:

  1. What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
  2. Content Marketing: Big Picture vs. Tactical Thinking in 2016
  3. Free Tools for Curating B2B Social Media Content
  4. 4 Ways to Improve B2B Twitter Ads (While They’re Running)
  5. Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
  6. Creating an Effective B2B Direct Mail Campaign

 

Learn more about how M//G B2B’s marketing and lead generation experience with manufacturers can help your business thrive. Drop us a line today!

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