Virtual Reality Was Made For B2B
The infatuation with Virtual Reality has been around since the 50’s. From science fiction novels to the eventual creation of some neat movies and really awful video games (Tiger’s R-Zone headset, anyone?), VR has been attempted time and time again while never quite gaining any traction. If you have been following the tech industry at all this year, you’ve probably felt some déjà vu watching the recent comeback of the virtual reality craze. Primarily used in consumer applications thus far, you may have also had the chance to watch some 360-degree videos, or even play with some of the apps that exist for products like Google Cardboard. While the idea itself isn’t anything new, companies like Facebook, Samsung, and Google are taking the technology behind VR to new depths.
3 Ways to Optimize LinkedIn Ads for B2B Lead Generation
One of the biggest challenges in B2B marketing is generating valuable leads. A quick Google search for “lead generation” pulls up hundreds of articles filled with tips, tricks, and best practices for uncovering potential business. Many of these posts, however, leave out one of the most useful B2B lead generation tools out there: LinkedIn.
LinkedIn consistently ranks highest among social media platforms for its B2B lead generation value. Its user base boasts the greatest number of professionals, the largest percentage of decision-makers, and the highest per capita income per user. The problem is, many B2B companies are just skimming the surface when it comes to targeting those users, rather than harnessing LinkedIn’s full potential.
Here are three ways you can optimize your LinkedIn ads for B2B lead generation:
Continue ReadingHow Dynamic Retargeting Helps Increase Your Conversion Rate
Despite retargeting becoming an established part of digital marketing, many businesses are still uncertain about how it can help them grow and how it should be used properly. Retargeting is a cookie-based technology that uses Javascript code to anonymously ‘follow’ your audience as they browse the Web. When a new visitor comes to your site, the code leaves a browser cookie that will later inform your retargeting provider when to serve your ads. For most websites, only 2% of web traffic converts on the first visit. This is a tool designed to help companies reach the 98% of users who don’t convert right away.
Retargeting is so effective because it focuses your advertising on people who are already familiar with your brand and have recently demonstrated interest. That means they’re already one step further down the sales funnel. This just helps keep them in it.
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