Mascola B2B Marketing Blog, B2B Advertising Agency
All posts by John Paul Grego

Generating Content that Creates Daily Relevancy for Your B2B Brand

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Whether populating stories for a company blog, updating the news and events section of a website, or executing a social media strategy – most businesses understand the importance of content generation in today’s marketing mix.

But for many, especially those in the B2B world, it often seems impossible to keep the content funnel full. You don’t have a new product coming out until next year. Trade show season doesn’t start for another three months. There’s a hiring freeze. So there’s nothing to talk about, right? Wrong.

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