Update Your Logo, Keep Your Legacy
by MGB2B
We’ve worked with enough brands to know that suggesting a B2B logo redesign to your stakeholders can bring an onslaught of reactions. “What will happen to our brand equity?” “This has been our logo for 30 years!” “Who will recognize us?” and even “My uncle designed this logo.”
The thought of shaking up your image may seem risky, but let’s be honest. You can absolutely revitalize your logo without losing your legacy. Big companies do this all the time, and when done well, audiences don’t even notice. What they do perceive is a brand that seems current, despite how many years they’ve been around.
Let’s take a look at some of the big guys: (more…)
Continue ReadingThe Millennial B2B Purchasing Machine
by MGB2B
The trope of Millennials being lazy, entitled, avocado-toast obsessed side hustlers is over. The eldest of the group are now 38, purchasing homes, having children, and being generally responsible humans. It’s no surprise they are poised to become the largest audience for B2B markets. And when it comes to marketing, their default is digital. Cold calls and print are being replaced with video, retargeting, SEO, and social media when it comes to B2B purchasing decisions. Whether you haven’t started the transition, or are just in the beginning stages, it’s worth a look at the following stats as you ramp up your program. (more…)
Continue ReadingHow To Make Your Trade Show Exhibit Count
by MGB2B
For manufacturers looking to get their products and/or services in the hands of company decision makers and buyers, there’s no better forum than a trade show. Attendees show up in droves specifically looking for new ideas or investments to improve their business. Because of their large scale, trade shows can often be hard to prepare for, especially in the limited timeframe given and the number of moving parts involved. But don’t panic. We’re here to help prepare you to put your best foot forward. (more…)
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