An Ode to B2B Brand Messages
by MGB2B
Oh B2B brands and your fancy words
Like innovative, advanced, and precision.
Do you specialize in multiple things
Or can you actually make a decision?
Are your solutions custom, quality,
Performance, or integrated?
I’m afraid that (regardless), if this is the case
Your tagline is surely ill-fated.
Destined to be looked over,
Surpassed (and even worse, forgotten).
But how can this be? You’re a leader, a master.
It’s the competition that’s rotten.
Fear not, B2B brand
For the same exact fate more than likely awaits your rival
And if you change today, you see
You can increase your chance of survival.
Just forget about the excellence
That you’ve boasted since 1907.
Send all those crazy, fancy words
Straight up to Tagline Heaven.
Take a step back, and think long and hard
On the message you’d like to deliver.
When you find the right words, you’ll know that they’re right
For your rivals, with envy, will quiver.