B2B Myth of the Week: Facebook Advertising Isn’t Worth the Money

by MGB2B

B2B Facebook Advertising

The Myth: B2B Facebook Advertising Does Not Pay Off

The Reality: Facebook Advertising Is Highly Effective for B2B Brands

Facebook is one of today’s top advertising platforms – not just for B2C, but for B2B brands, too. It is cost-efficient and easy to operate. While you may only think of Facebook as something you experience on a personal level, B2B marketers have found Facebook to be one of the top social media platforms for ROI.

Utilizing B2B Facebook advertising is much different than simply waiting for your Facebook page to grow organically. A company’s Facebook presence is important for keeping your core users informed and up-to-date. But ads can help you generate new leads and bring them into the sales funnel.

Here Are the Key Benefits of B2B Facebook Advertising:

  1. Advanced Targeting Options. Facebook is one of the only platforms that offers in-depth, advanced target marketing. Aside from basic distinguishes like age, gender, and geography, allows you to focus on things like interest, education level, job title, and even current workplace. This allows B2B marketers to target those who are less likely to be tire kickers and more likely to be high-quality prospects. 
  2. Lead Generation. While having a Facebook presence on its own is important, running ads actually attracts new leads. And with the level of targeting mentioned above, they are more likely to be qualified leads. A CEO or decision-maker might be on their personal Facebook page and notice your ad, targeted specifically at their job title in their industry. If you catch them at the right moment with the right message or content offer, you’ll have a new lead in your sales funnel. 
  3. Facebook Keeps Improving for B2B. As Facebook gets older, it gets more sophisticated. Their offering of Lead Ads gives B2B marketers even more tools to follow up with prospects who show interest. It will be interesting to see what else they roll out in 2018.

When done right, B2B Facebook advertising can be just the shot in the arm your social media strategy needs. Make it a focal point in your next social campaign, and let the opportunities speak for themselves.

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