B2B Monday Myth: Your Customers Care About You || Mascola B2B Marketing

B2B Monday Myth: Your Customers Care About You

The Myth: Your Customers Care About You

The Truth: Your Customers Care About Themselves, Not You. Sorry.

However, that doesn’t mean that what you have to say doesn’t matter – you just need to make sure it matters to your customers, too.

Your customers face daily challenges in running their businesses. And while they likely won’t go looking for you specifically, they will seek out solutions to these challenges. Your products or services may be able to help them, that is if they can find you and deem you a credible source. This is where content comes in.

Think about your customers, their industries, and what kinds of challenges they might turn to you to help solve. As you set out to create the B2B content customers want, ask yourself: Is my content….

Helpful? Consider your current customers and the challenges they face within their industries. Create a series of blog posts about how your customers can overcome those challenges and get an edge over their competitors.
Trustworthy? Releasing a new study about your industry on your website is a great way to inform and inspire your customers. But they will take the findings with a big grain of salt if you can’t offer up sources or explain how you collected the data. Your customers are looking out for their own businesses (i.e. the main takeaway of this blog post) so make sure you can back up your information to be considered a trustworthy resource.
Interesting? You can share helpful, trustworthy content until the cows come home. But if your content isn’t interesting too, your customers won’t bat an eye. Consider the fact that by reading your content, no matter how beneficial, your customers are still sacrificing their own valuable time. Make it worth their while – and ensure they come back for more – by keeping your content interesting.
All about you? …. Better not be.

Keeping these guidelines in mind, you’ll be on your way to a week’s worth of valuable, high-performing B2B content customers want. Happy Monday!