4 Types of Engaging B2B Content

by MGB2B

Rising above the noise can be a difficult task. According to Google Search Statistics, Google processes over 3.5 billion searches a day. So what’s the best way for your company stand out from the crowd? As with most things, content is about quality, not quantity. It’s worth your while to develop engaging content that allows the customer to interact with your brand. One way to enhance the quality of your content is by sharing interactive posts that will engage your audience and drive leads.

Here Are 4 Examples of Engaging B2B Content to Consider Using:

1. Infographics: Infographics have been popular for a while now and can be particularly useful for B2B brands. Data can often be dry and boring, but infographics allow you to display it in an interesting and engaging way. Keep the design simple and eye-catching. If a buyer feels overwhelmed with information, they may lose interest, so present data in a way that is easy to read and comprehend. Make it stand out by adding an interactive element that requires readers to scroll or click to retrieve information (like this example from iLevel). Think of your infographic as a story. Stories are more memorable and keep your audience interested and wanting more.
2. Calculators: Interactive calculators are a great way to increase engagement because they show potential buyers the benefits your company can provide. Buyers can get personalized cost estimates in an easy, non-stressful way. Calculators can also ignite a conversation between the company and buyer, pushing leads further into the sales funnel. By using a calculator, customers are assured of the value that your service can provide to them.
3. Quizzes: Personality quizzes. Product evaluations. Knowledge tests. The options for interactive quizzes are endless. People love quizzes because they give unique results based on personal answers. The best thing about quizzes is that they can generate leads by requiring a name and email before releasing the result. Quizzes are a two-way road. They allow you to subtly share information about your products and services. Most importantly, if you ask the right questions, the answers can give your brand insight into your audience. Which is helpful when developing personas. And last but not least, quizzes can encourage people to share their results, which will result in more people taking the quiz and more leads captured.
4. Surveys/Polls: Surveys and polls are great tools because they make clients feel like their opinions matter, and they enable you to gain important insights. Survey questions can be made up of closed or open-ended questions that allow you to find out even more about your audience than quizzes. Keep your surveys and polls short and sweet. That way people will take the time to fill it out and give the most accurate answers possible. It can also help to offer an incentive, like a gift card, which usually increases participation.

Sharing engaging content is one of the best ways to build your brand image and get more leads into your sales funnel. If you take the time to produce quality interactive content, you will engage your audience. And generate leads instead of yawns.

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